Located in a centuries-old building in the heart of the Gothic Quarter of Barcelona, the Foot District store envelops its customers in an architectural dream. History, geometry, symbolism, and design imbue every inch of the store, which presents trainers and streetwear in a new light, their forms becoming works of art. A place where fashion becomes a kind of alchemy for the modern world.
The space underwent remodelling which preserved the buildings’ historical elements and old-world charm whilst employing the latest technology. Under the Gothic arches, and in the space facing an outdoor garden that fills the store with light, stands a giant glass cube. Within the walls of the glass cube, various models of trainers can be seen.
A unique experience awaits anyone who enters this cube. Here, visitors select a trainer from the shelves and then are asked to place it on an image of a footprint which reads “Place Here.” The walls of the cube turn opaque thanks to the i-ON by Pujol PDLC glass, providing the customer with a unique shopping experience.
i-ON by Pujol is the most advanced technological glass developed by Pujol for architectural uses. It is either transparent or totally opaque for privacy, as well as adapting easily to any control system.
Laminators: Baix Germans
Solution: PDLC de i-ON by Pujol and Evalam Visual
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